MedSailors is officially a Certified B Corp! We're excited to announce that, after 20+ months of work and review, we have fulfilled our certification process.

Haven't heard of B Corp before? We'll dive into why this endeavour is worth going through, and why it matters for you.

What B Corp certification actually means

B Corp is not a self-awarded badge. It’s independent proof of how we run the business behind the scenes. Not just what we sell. It’s also a commitment. We get measured, reviewed, and expected to keep improving.

B Corp and B Lab is a third-party certification for companies that meet high standards of social and environmental performance, transparency, and accountability.

In plain terms, it reviews how a business operates extensively.

It asks questions most businesses or travel brands avoid, or keep vague:

• How do you treat staff?
• How do you choose suppliers and partners?
• How do you reduce waste and emissions?
• How do you support local communities?
• How do you track progress and stay accountable?

B Corp is built to make those answers measurable. To encourage a movement for better business at home and worldwide, and to build a community around responsible practices holistically. That's why we wanted to go through the journey of becoming a B Corp.

Why B Corp matters in the travel industry

Travel is full of claims like “eco” and “sustainable”. Some are real. Some are vague. Some are greenwashing.

B Corp helps cut through that.

It’s not a one-off campaign or a marketing statement. It’s a framework that requires evidence. It pushes businesses to prove what they’re doing and then improve it over time.

That matters because travel touches real places and real people. The impact can be positive or negative depending on how a company operates.

Why MedSailors went for B Corp

MedSailors is built around changing lives. About seeing places in a true light. About having real experiences.

Greece and Croatia aren’t “content”. They’re living places with communities, coastlines, marine life, and limited resources during peak season. The crew aren't just staff. They are dreamers and change-makers and passionate about their craft. And your trip isn't just a booking. It's your hard-earned cash, your dream adventure, your memories to come.

Tourism can be a force for good. It creates jobs, supports local businesses, and brings energy to island communities. It can also create pressure. Waste. Crowding. Strain on infrastructure. Damage to sensitive areas if standards are weak and education is missing.

So the question is simple:

How do you run trips that feel incredible, without taking more than you give?

B Corp isn’t a magic fix. But it is one of the strongest frameworks available for pushing real improvements, tracking progress, and staying accountable.

What this means going forward for MedSailors and Your Travel

B Corp certification isn’t a finish line. It’s a part of the journey, and we will continue to sail toward better business horizons.

It means we will keep being measured.
It means we will keep being reviewed.
It means we will keep being expected to improve.

It also means we’re part of a wider group of businesses working towards an economy where success is not only about revenue. It’s about impact too.

For travellers, that matters because your choices shape the travel industry.

Every booking is a vote for what “good travel” should look like.

B Corp gives you a clearer signal. It’s not perfect, but it’s a serious step away from vague promises and towards proof of positive forward movement.

Thank you for being a part of the journey, and we love being a part of your journey.

B Corp and responsible tourism FAQ

What is B Corp certification?

B Corp certification is a third-party certification for businesses that meet verified standards for social and environmental performance, transparency, and accountability. It focuses on how a company operates, not only what it sells.

Is a B Corp a charity or non-profit?

No. B Corps are for-profit businesses. The difference is that they commit to higher standards and are assessed against them.

How is B Corp different from “sustainable travel” claims?

Many sustainability claims are self-defined and hard to verify. B Corp requires evidence and scoring against a structured framework, designed to reduce greenwashing and push continuous improvement.

Does B Corp mean a company is carbon neutral?

Not automatically. B Corp covers multiple impact areas, including governance, workers, community, environment, and customers. Some B Corps are carbon neutral, but it’s not a universal requirement.

Why does B Corp matter in tourism?

Tourism has direct effects on local communities and environments. B Corp matters because it pushes travel companies to measure and improve impact, treat staff fairly, manage suppliers responsibly, and stay accountable long-term.

What is responsible tourism in simple terms?

Responsible tourism means travelling in a way that respects local people, culture, and environments. The goal is to reduce harm and increase positive impact through real practices, not just good intentions.

How can travellers be more responsible on holiday?

Choose transparent operators. Reduce single-use plastics. Be mindful of water and energy use. Respect local customs. Support local businesses. Follow guidance around wildlife and protected areas.

Can adventure travel be responsible?

Yes. Adventure travel can be responsible when operators manage group behaviour well, partner ethically, reduce waste and emissions where possible, and support local communities.

What should I look for in a responsible tour company?

Look for third-party verification where relevant, clear policies, transparent reporting, fair treatment of staff, strong supplier standards, and evidence of ongoing improvement rather than vague claims.

Will B Corp change the guest experience?

The goal isn’t to make trips feel restricted or less fun. It’s to improve the standards behind the scenes, so you can have the same epic week with better practices supporting the places and people that make it possible.